Hey Stranger.
I’m Luan – but you can call me Pão. 🥖✨
I’m a Brazilian–Italian Associate Creative Director and Strategic Communications Lead based in Berlin,
currently at Ogilvy Germany.
Over the past decade, I’ve built a career connecting global brands with people — across Europe, Latin America, and the Middle East — through campaigns that blend creativity, storytelling, and strategic communications. From brand launches to social movements, I’ve had the chance to lead integrated work for names like Milka, Heineken, Diesel, Barilla, Coca-Cola, Uber, Netflix, Bottega Veneta, and more.
My creative background is grounded in art direction, but my focus today goes far beyond execution.
Whether it’s a global brand platform or a tactical social moment, I help brands stay relevant, sharp, and deeply human.
And yes — Pão means bread in Portuguese. I bake, I rise, I ferment ideas.
And yeah, I am always fermenting myself.
// Awards
Cannes Lions
Eurobest
New York Festivals
Clio Sports
Cannes Future Lions
Dubai Lynx
Golden Awards of Montreux
Brazilian Creative Club
El Ojo de Iberoamerica
FIAP
Young Glory
Premios Lusos
Wave Festival
Campaign Magazine Middle East
AME by New York Festivals
WARC
// Experience
Senior Art Director • Ogilvy Germany - Berlin, Germany
Clients - Milka
Associate Creative Director • Publicis/LePub - Milan, Italy
Clients - Heineken • Barilla • Diesel • Powerade • Coca-Cola • Bottega Veneta • Amazon Prime Video • Voltaren GSK • Lavazza • Netflix • Toblerone
Art Director • FP7McCann - Dubai, UAE
Clients - McDonald’s • Uber • UberEats • Coca-Cola • EmiratesNBD • Atlantis • Museum of the Future • UFC • Arla • The National • talabat
Art Director • C2 Communications - Dubai, UAE
Clients - Coca-Cola • Mondelez • Maserati • Tang • Dubai Culture • Oreo • Zoom • Western Union • ENOC
Jr. Art Director • Talent Marcel - São Paulo - Brazil
Clients - Claro Brazil • Batavo • Embratel • Santander • NET • Henkel• Mapfre • CNA
Art Assistant • Pereira & O'Dell - São Paulo - Brazil
Clients - Fiat • Natura • Maggi • Olympikus • Jeep • UFC